function openGallery2ST() {
    return Lightbox.open([
	['http://www.fluencyinc.com/img/work/2ST/web_2ST_home.jpg', '<p><strong>2ECOND STAGE THEATRE Website Redesign</strong><br /><em>(Click right-side of images to advance)</em></p><br />This project involved redesigning the digital space for a New York performing arts institution.'],
	['http://www.fluencyinc.com/img/work/2ST/web_2ST_about.jpg', '<strong>2ECOND STAGE THEATRE Website Redesign About page</strong><br />To develop more than just the visuals&sbquo; we sought to add social community tools uncommon for a theater venue including blog, podcast and RSS feed subscription.'],
	['http://www.fluencyinc.com/img/work/2ST/web_2ST_season.jpg', '<strong>2ECOND STAGE THEATRE Website Redesign Season page</strong><br /> Seasons page were designed to give users at a quick at a glance view of the available shows and to make it as easy as possible to view tickets.'],
	['http://www.fluencyinc.com/img/work/2ST/web_2ST_press.jpg', '<strong>2ECOND STAGE THEATRE Website Redesign Press page</strong> <br />There was also an expressed interest to develop an area of the website that spoke to directly to the press and its needs simply enabling the downloading of photos&sbquo; press releases and archives.']], 0);
}

function openGalleryApollo() {
    return Lightbox.open([
	['http://www.fluencyinc.com/img/work/apollo/web_apollo_home.jpg', '<p><strong>APOLLO THEATER Website Redesign</strong><br /><em>(Click right-side of images to advance)</em></p><br />Designed to be attractive&sbquo; easily maintainable and to visually update the World Famous venue (Please note this design represents a previous of the website than what is currently active).'], 
	['http://www.fluencyinc.com/img/work/apollo/web_apollo_boxoffice.jpg', '<strong>APOLLO THEATER Website Redesign Box Office page</strong><br />Simple clean lines and strong colors denote this section to highlight upcoming performances and events as well as make ticket purchasing straightforward.'], 
	['http://www.fluencyinc.com/img/work/apollo/web_apollo_calendar.jpg', '<strong>APOLLO THEATER Website Redesign Season Calendar</strong><br />Developed to give users the best possible view of what&rsquo;s now and what&rsquo; next.'],
	['http://www.fluencyinc.com/img/work/apollo/web_apollo_map.jpg', '<strong>APOLLO THEATER Website Redesign Area Map</strong><br />'],
	['http://www.fluencyinc.com/img/work/apollo/web_apollo_restaurants.jpg', '<strong>APOLLO THEATER Website Redesign Restaurants</strong><br />This section of the website was designed to showcase local restaurants to make the website more of a resource for audience members and patrons.']], 0);
}

function openGalleryBearden() {
    return Lightbox.open([
	['http://www.fluencyinc.com/img/work/bearden/web_bearden_01.jpg', '<p><strong>ROMARE BEARDEN FOUNDATION Website Redesign</strong><br /><em>(Click right-side of images to advance)</em></p><br />The Romare Bearden.'], 
	['http://www.fluencyinc.com/img/work/bearden/web_bearden_02.jpg', '<strong>ROMARE BEARDEN FOUNDATION Website Redesign</strong><br />Simple clean lines and strong colors denote this section to highlight upcoming performances and events as well as make ticket purchasing straightforward.'], 
	['http://www.fluencyinc.com/img/work/bearden/web_bearden_03.jpg', '<strong>ROMARE BEARDEN FOUNDATION Website Redesign</strong><br />Developed to give users the best possible view of what&rsquo;s now and what&rsquo; next.']
	['http://www.fluencyinc.com/img/work/bearden/web_bearden_04.jpg', '<strong>ROMARE BEARDEN FOUNDATION Website Redesign</strong><br />Developed to give users the best possible view of what&rsquo;s now and what&rsquo; next.']], 0);
}


function openGalleryCopa() {
    return Lightbox.open([
	['http://www.fluencyinc.com/img/work/copa/web_copa_home.jpg', '<p><strong><a href="http://www.copacabanany.com>COPACABANA Website Redesign</a></strong><br /><em>(Click right-side of images to advance)</em></p><br />Web Redesign project for the One and Only New York-based COPACABANA Nightclub.'],
	['http://www.fluencyinc.com/img/work/copa/web_copa_calendar.jpg', '<strong><a href="http://www.copacabanany.com>COPACABANA Calendar</a></strong><br />Created Calendar page to showcase COPA events and upcoming performances.'], 
	['http://www.fluencyinc.com/img/work/copa/web_copa_booking.jpg', '<strong><a href="http://www.copacabanany.com>COPACABANA Booking page</a></strong><br /> Web-based system developed to simplify booking interest from third parties and event promoters.'], 
	['http://www.fluencyinc.com/img/work/copa/web_copa_rental.jpg', '<strong><a href="http://www.copacabanany.com>COPACABANA Rental page</a></strong><br />Developed system to facilitate rentals of the various sections of the COPA.']], 0);
}


function openGalleryNY4P() {
    return Lightbox.open([
	['http://www.fluencyinc.com/img/work/ny4p/web_ny4p_home2.jpg', '<p><strong><a href="http://www.ny4p.org>NEW YORKERS FOR PARKS (NY4P) Home page</a></strong><br /><em>(Click right-side of images to advance)</em></p><br />Website redesign project for the almost 100 year old parks and greenspace watchdog organization&sbquo; New Yorkers for Parks.'], 
	['http://www.fluencyinc.com/img/work/ny4p/web_ny4p_calendar.jpg', '<strong>NEW YORKERS FOR PARKS Calendar</strong><br />Calendar system created to enable listing of upcoming events&sbquo;simplified updating by the client all within a user&ndash;friendly interface.'], 
	['http://www.fluencyinc.com/img/work/ny4p/web_ny4p_eclub.jpg', '<strong>NEW YORKERS FOR PARKS eClub Signup page</strong><br />To keep the organization in touch with its constituents we implemented an e-mail program to facilitate registration and to send invites to friends.'], 
	['http://www.fluencyinc.com/img/work/ny4p/web_ny4p_parkfind.jpg', '<strong>NEW YORKERS FOR PARKS Parkfind page</strong>'], 
	['http://www.fluencyinc.com/img/work/ny4p/web_ny4p_press.jpg', '<strong>NEW YORKERS FOR PARKS Press page</strong>']], 0);
}

function openGalleryBET() {
    return Lightbox.open([
	['..//img/work/bet/web_bet_timeline_enter.jpg', '<p><strong><a href="http://www.bet.com/static/bet25th/timeline/index.html/>BET 25 INTERACTIVE TIMELINE</a></strong><br /><em>(Click right-side of images to advance)</em></p><br />To commemorate their 25th Year Corporate Anniversary&sbquo;BET wanted a digital timeline to celebrate their significant accomplishments.'], 
	['../img/work/bet/web_bet_timeline_1.jpg', '<strong><a href="http://www.bet.com/static/bet25th/timeline/index.html/>BET 25 INTERACTIVE TIMELINE</a></strong><br />To go beyond just a look and feel digital experience we wanted to add video, photo and textual elements to make the timeline informative as well as fully entertaining.'], 
	['../img/work/bet/web_bet_timeline_2.jpg', '<strong><a href="http://www.bet.com/static/bet25th/timeline/index.html/>BET 25 INTERACTIVE TIMELINE</a></strong><'], 
	['../img/work/bet/web_bet_timeline_3.jpg', '<strong><a href="http://www.bet.com/static/bet25th/timeline/index.html/>BET 25 INTERACTIVE TIMELINE</a></strong>']], 0);
}

function openGalleryDMS() {
    return Lightbox.open([
	['../img/work/dms/web_dms_home.jpg', '<p><strong>DIRECT MONEY SOURCE (DMS) Website Development</strong><br /><em>(Click right-side of images to advance)</em></p><br />Designed interface, built Content Management System and web-based application system for Los Angeles based mortgage brokerage company'], 
	['../img/work/dms/web_dms_about.jpg', '<strong>DIRECT MONEY SOURCE Website Development</strong>'], 
	['../img/work/dms/web_dms_loan.jpg', '<strong>DIRECT MONEY SOURCE Website Development</strong>'], 
	['../img/work/dms/web_dms_knowhow.jpg', '<strong>DIRECT MONEY SOURCE Website Development</strong>']], 0);
}

function openGalleryAtistar() {
    return Lightbox.open([
	['../img/work/atistar/web_atistar.jpg', '<p><strong>ATISTAR Brand and Web Development Project</strong><br /><em>(Click right-side of images to advance)</em></p><br /> Project consisted of redesigning the corporate identity system as well as website design for this California-based real estate mortgage brokerage and consumer financing company.'],
	['../img/work/atistar/web_atistar_home.jpg', '<strong>ATISTAR Brand and Web Development Project</strong>'],
	['../img/work/atistar/web_atistar_featured.jpg', '<strong>ATISTAR Brand and Web Development Project</strong>'], 
	['../img/work/atistar/web_atistar_luxury.jpg', '<strong>ATISTAR Website Development</strong>'], 
	['../img/work/atistar/web_atistar_contact.jpg', '<strong>ATISTAR MONEY SOURCE Website Development</strong>']], 0);
}



function openGalleryHAA() {
    return Lightbox.open([
	['../img/work/haa/web_HAA_home.jpg', '<p><strong>HARLEM ARTS ALLIANCE Website Design</strong><br /><em>(Click right-side of images to advance)</em></p><br />Redesigned website for  the Harlem-based cultural arts and arts advocacy organization'], 
	['../img/work/haa/web_HAA_upcoming.jpg', '<strong>HARLEM ARTS ALLIANCE About Page</strong>'], 
	['../img/work/haa/web_HAA_grants.jpg', '<strong>HARLEM ARTS ALLIANCE Grants Section</strong><br />The Grants section of the HAA website was developed as an ongoing database of grant information for HAA membership and non-members communicating the value of the organization by fulfilling its mission creatively through digital means.'], 
	['../img/work/haa/web_HAA_members.jpg', '<strong>HARLEM ARTS ALLIANCE Members Section</strong><br />The HAA Members section was designed to serve as a publically accessible directory and resource for members and cultural arts enthusiasts seeking to learn and patronize the organization&rsquo;s diverse member body.']], 0);
}


function openGallerySpike() {
    return Lightbox.open([
	['../img/work/spike/web_spiketv_1.jpg', '<p><strong>SPIKE TV Canada eCampaign Management</strong><br /><em>(Click right-side of images to advance)</em></p> <br />Fluency created and managed the development of a viral marketing program design to communicate the value and keep SpikeTV Canada on Canadian airwaves&sdot;'], 
	['../img/work/spike/web_spiketv_2.jpg', '<strong>SPIKE TV About Page</strong><br />To create a campaign that would resonate and encourage adoption by Spike Canada viewers we used familar imagery from Candian culture combined with SpikeTV program imagery to communicate relevance, humor and a call to action&sdot'], 
	['../img/work/spike/web_spiketv_3.jpg', '<strong>SPIKE TV eCampaign Microsite</strong>'], 
	['../img/work/spike/web_spiketv_4.jpg', '<strong>SPIKE TV eCampaign Microsite</strong>'], 
	['../img/work/spike/web_spiketv_5.jpg', '<strong>SPIKE TV eCampaign Microsite</strong>']], 0);
}


function openGalleryNas() {
    return Lightbox.open([
	['../img/work/nas/web_nasvcard_1.jpg', '<p><strong>NAS Streets Disciple vCard</strong><br /><em>(Click right-side of images to advance)</em></p><br />Developed viral eCard (vCard) to support CD Release of the NAS Streets Disciple album.'], 
	['../img/work/nas/web_nasvcard_2.jpg', '<strong>NAS Streets Disciple vCard</strong><br />The vCard was developed'], 
	['../img/work/nas/web_nasvcard_3.jpg', '<strong>NAS vCard Development</strong>'], 
	['../img/work/nas/web_nasvcard_4.jpg', '<strong>NAS vCard Development</strong>'], 
	['../img/work/nas/web_nasvcard_5.jpg', '<strong>NAS vCard Development</strong>']], 0);
}


function openGalleryConstantine() {
    return Lightbox.open([['../img/work/constantine/web_vcard_home2.jpg', '<p><strong>CONSTANTINE vCard Campaign (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br />Developed and presented viral eCard (vCard) campaign creative to demonstrate the digital marketing possibilities and our capabilities in promoting the Constantine film release'], 
	['../img/work/constantine/web_vcard_menu_1.jpg', '<strong>CONSTANTINE vCard Campaign (PITCH)</strong> <br /> The vCard was developed to allow users to interact with content directly from the creative as opposed to be sent to a different website'], 
	['../img/work/constantine/web_vcard_menu_2.jpg', '<strong>CONSTANTINE vCard Campaign (PITCH)</strong> <br /> User interaction and media options included viewing complete rich media content from movie trailers to soundtrack files'], 
	['../img/work/constantine/web_vcard_menu_3.jpg', '<strong>CONSTANTINE vCard Campaign (PITCH)</strong> <br />All of the video  content was designed to be visible where the user launches the vCard which could occur from banner or button'], 
	['../img/work/constantine/web_vcard_menu_4.jpg', '<strong>CONSTANTINE vCard Campaign (PITCH)</strong><br />Audio content was also made available to at the user&rsquo;s launch point to encourage and incite purchase activity'], 
	['../img/work/constantine/web_vcard_menu_5.jpg', '<strong>CONSTANTINE vCard Menu</strong><br />Besides just basic click and view functionality&sbquo;included the ability for data capture from interested viewers as well as viral options including the ability to send to friends'], 
	['../img/work/constantine/web_vcard_menu_6.jpg', '<strong>CONSTANTINE vCard Menu</strong><br />eReminders were built in to enable users to set eReminders to allow for e-mail and text messages to be sent on key launch dates'], 
	['../img/work/constantine/web_vcard_menu_7.jpg', '<strong>CONSTANTINE vCard Campaign (PITCH)</strong><br />Viral functionality was also built into the viral eCard to conveniently enable the ability to promote to friends'], 
	['../img/work/constantine/web_vcard_menu_8.jpg', '<strong>CONSTANTINE vCard Campaign (PITCH)</strong><br />Through this vCard users were also able to download or access ringtones&sbquo;wallpapers and photos']], 0);
}


function openGalleryBebe() {
    return Lightbox.open([
	['../img/work/bebewinans/web_bebe1.jpg', '<p><strong>BEBE WINANS Digtial Publicity Campaign</strong><br /><em>(Click right-side of images to advance)</em></p><br />In November of 2006, the management team of four time Grammy award winner BeBe Winans&rsquo;  hired Fluency to support his social network marketing activities.'], 
	['../img/work/bebewinans/web_bebe2.jpg', '<strong>BEBE WINANS Digtial Publicity Campaign</strong><br />Services included day to day monitoring of posts&sbquo; management of incoming fan inquiries and publishing regularly scheduled bulletins and event notifications on behalf of Mr. Winans'], 
	['../img/work/bebewinans/web_bebe3.jpg', '<strong>BEBE WINANS Digtial Publicity Campaign</strong><br />Relied upon as a trusted resource and marketing partner, Fluency is looking forward to working on the long awaited duet project in the works for both BeBe and CeCe Winans in mid-2008.']], 0);
}


function openGalleryAlize() {
    return Lightbox.open([
	['../img/work/alize/web_goonalize_1.jpg', '<p><strong>ALIZE Website Redesign (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br /> Developed interface design creative to visually demonstrate the possibilities to promote Alize and to support the current consumer base.'], 
	['../img/work/alize/web_goonalize_2.jpg', '<strong>ALIZE Website Redesign</strong>'], 
	['../img/work//alize/web_goonalize_3.jpg', '<strong>ALIZE Website Redesign</strong>'], 
	['../img/work/alize/web_goonalize_4.jpg', '<strong>ALIZE Website Redesign</strong>'],
	['../img/work/alize/web_goonalize_5.jpg', '<strong>ALIZE Website Redesign</strong>'], 
	['../img/work/alize/web_goonalize_6.jpg', '<strong>ALIZE Website Redesign</strong>']], 0);
}


function openGalleryXXLBlock() {
    return Lightbox.open([
	['../img/work/harris_block/web_xxlblock_home.jpg', '<p><strong>XXL The Block Social Network Design (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br /> Concepted and developed interface design for social network application for the Hip-Hop generation to the extend the brand of the popular XXL Magazine'], 
	['../img/work/harris_block/web_xxlblock_join.jpg', '<strong>XXL The Block Social Network Design</strong>'], 
	['../img/work/harris_block/web_xxlblock_profile.jpg', '<strong>XXL The Block Social Network Design</strong>'], 
	['../img/work/harris_block/web_xxlblock_sponsor.jpg', '<strong>XXL The Block Social Network Design</strong>']], 0);
}


function openGalleryULM() {
    return Lightbox.open([
	['../img/work/ulm/web_ulm_home.jpg', '<p><strong>URBANLATINO Broadband Channel Development (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br /> Pitched presented and developed concept of the first broadband developed by URBANLATINO magazine to reach second generation Latinos'],
	['../img/work/ulm/web_ulm_musica_1.jpg', '<strong>URBANLATINO Broadband Channel Development Music Page</strong> <br /> The music section of the broadband channel was developed to showcase emerging hispanic artists'],
	['../img/work/ulm/web_ulm_musica_2.jpg', '<strong>URBANLATINO Broadband Channel Development Music Page</strong>'],
	['../img/work/ulm/web_ulm_peliculas.jpg', '<strong>URBANLATINO Broadband Channel Development Film Page</strong><br />The film section of the broadband channel was developed to showcase emerging hispanic artists'],
	['../img/work/ulm/web_ulm_talento_1.jpg', '<strong>URBANLATINO Broadband Channel Development</strong>']], 0);
}


function openGallerySLAM() {
    return Lightbox.open([
	['../img/work/slam/web_slam_home.jpg', '<p><strong>SLAM Magazine Social Network Development (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br /> Developed and designed concept for social network targeted to SLAM magazine readers&sbquo; showcasing popular basketball athletes.'],
	['../img/work/slam/web_slam_profile.jpg', '<strong>SLAM Social Network Development</strong>'],
	['../img/work/slam/web_slam_sponsor.jpg', '<strong>SLAM Social Network Development</strong>']], 0);
}


function openGalleryRIDES() {
    return Lightbox.open([
	['../img/work/rides/web_rides_1.jpg', '<p><strong>RIDES Broadband Channel Development (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br /> Pitched presented and developed concept of the first broadband developed by RIDES magazine to reach second generation Latinos'],
	['../img/work/rides/web_rides_2.jpg', '<strong>RIDES Broadband Channel Development Music Page</strong><br /> The music section of the broadband channel was developed to showcase emerging hispanic artists'],
	['../img/work/rides/web_rides_3.jpg', '<strong>RIDES Broadband Channel Development Music Page</strong> <br /> The music section of the broadband channel was developed to showcase emerging hispanic artists'],
	['../img/work/rides/web_rides_4.jpg', '<strong>RIDES Broadband Channel Development Music Page</strong> <br /> The music section of the broadband channel was developed to showcase emerging hispanic artists']], 0);
}


function openGalleryLaMega() {
    return Lightbox.open([
	['http://www.fluencyinc.com/img/work/lamega/web_lamega_1.jpg', '<p><strong>LaMega FM Broadband Channel Development (PITCH)</strong><br /><em>(Click right-side of images to advance)</em></p><br />Concepted and presented first broadband to extend the 97.9 FM La Mega radio station brand and its reach amongst their primarily second generation Latino audience.'],
	['http://www.fluencyinc.com/img/work/lamega/web_lamega_2.jpg', '<strong>LaMega FM Broadband Channel Development</strong><br />The various sections of the broadband-oriented site was created to go beyond click and view to facilitating video uploads&sbquo;rating and reviewing.'],
	['http://www.fluencyinc.com/img/work/lamega/web_lamega_3.jpg', '<strong>LaMega FM Broadband Channel Development</strong><br />'],
	['http://www.fluencyinc.com/img/work/lamega/web_lamega_4.jpg', '<strong>LaMega FM Broadband Channel Development</strong> <br />']], 0);
}