content design. means presence at all the spaces popular with your brand supporters, strategically placing you there is what we do

Content is the lifeblood of the social internet. How it's created is part of the battle making sure it's relevant and can be produced sustainably is something else altogether. fluency means taking content seriously. From webzines to video podcasts and broadband channels our content design and production team helps you meet today's real communication needs.

content design
service goal:

Increase web legibility, Create a sustainable content production plan, Explore content possibilities, Identify a better production approach

service scope:

CONTENT DESIGN & STRATEGY. Helping you determine the most relevant (digital) textual, photographic and video content needed to communicate your brand's messaging within interactive/social platforms (including your web site) AND how to sustainably maintain its production.
Deliverables: Content plan (strategy, tactics, schedule), Organization analysis, Equipment recommendations (video), Video editing

BLOG DEVELOPMENT. Crafting an authentic voice for an organization to blog from can be one of the best ways to differentiate what your brand stands for. Blogging also helps raise search rankings, give users an opportunity to interact with you and create a reason for return visits. We keep content fresh, relevant and comment-worthy.
Deliverables: Findability review and modification recommendations, keyword development, layout and image analysis,

PODCAST (AUDIO/VIDEO) DEVELOPMENT. Whether audio or video, podcasts are quickly becoming today’s e-newsletter. A well-produced podcast offers an effective way of reaching and connecting with a digitally-centered generation. To that end, fluency offers scripting, producing, encoding and promotion support to keep you ready for primetime.
Deliverables: Analysis, strategy development, internal operation analysis, community profiling---(within various blogs, podcasts, social network groups and forums), content scheduling, visibility assessment (where is your brand currently present), recommendations and tracking;

WEB VIDEO PRODUCTION. To help you better confront the broadband web for a webisode, webinar or to prep for posting, we help you edit and encode your video content to ensure your branding remains consistent even as the platform it’s on does not.
Deliverables: Promotional concepting, Promotion concepting, Creative development, campaign reporting

COPYWRITING & EDITING. Creating truly interactive experiences still depend on words, words that attract attention and generate interest to encourage interaction. We write and edit copy for primary and ancillary elements (sidebar, footer, captions, etc.) for websites, e-newsletters and online advertising (ad units, microsites) to better connect with targeted audiences in a way that prompts response.
Deliverables: Written content, headline content, sidebar ancillary copy, copy editing

TECHNICAL DOCUMENTATION. Developing clear instructions to help site administrators and contributors manage content on a medium-large scale website can be crucial to keeping the integrity of a branded web experience intact. Whether developed by fluency or not we study web sites and applications to create documentation that is plain spoken and illustrated (screen captures) to ease administration.
Deliverables: Written site documentation, video documentation of site administration

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