reach. means presence at all the spaces popular with your brand supporters, strategically placing you there is what we do

Explored possibilities, identifying a better approach, increased knowledge of where your audience is and what they value

DIGITAL BRAND AUDITING. Developed to explore and uncover the best ways to build your brand in the wake of the social and mobile Web. We help find the answers to questions such as, "What are your best approaches?", "Where are your competitors successful?", "What brand attributes are currently underutilized in your branding efforts?", "Where does your audience congregate and what can be done to increase your brand's digital resonance in those spaces? All done while taking into account your internal capabilities to make sure recommendations have realistic value--which means they are sustainable for the way your organization works.
Deliverables: Digital brand analysis, Analysis reporting, Audience analysis, Strategic recommendations

FINDABILITY ANALYSIS. In addition to managing SEO, findability addresses the underlying structure, accessibility and how easily content is found by users once at your web site. We ensure your web presence is optimized to be best seen by search engines and that main content can be easily located content with a minimum amount of frustration.
Deliverables: Findability review and modification recommendations, keyword development, layout and image analysis,

SOCIAL MEDIA MARKETING PLANNING. To help you craft a relevant, sustainable social media strategy. Our planning also helps to find social media opportunities within your current web presence, identify potential affiliates, manage content distribution and leverage crowd input from your biggest brand fans. fluency's social media optimization approach looks inward first (as in your own branded blogs/podcast/social community) for value while helping you build value via external social platforms (i.e. Myspace, Facebook, Twitter, Youtube, Pownce, etc.).
Deliverables: Analysis, strategy development, internal operation analysis, community profiling---(within various blogs, podcasts, social network groups and forums), content scheduling, visibility assessment (where is your brand currently present), recommendations and tracking;

INTERACTIVE PROMOTION DEVELOPMENT. Developing promotional concepts that not only attract attention but also encourage input and build retention is key to any interactive promotion effort. Whether in the form of a socially-oriented contest idea, interactive game or application our goal remains to create ways to excite, entertain and engage to make sure the sizzle actually has steak behind it.
Deliverables: Promotional concepting, Promotion concepting, Creative development, campaign reporting

TRAINING & EDUCATION. Whether through a public workshop, seminar or an on-demand session on site at your location, our aim is increase understanding to create better outcomes for your digital communication and branding. We offer 1:1 access to the information you need in a format that aids understanding.
Deliverables: 1-2 day Workshop design and production, Custom seminar development, System training, Training/workshop documentation

• Design: Interface Design Services
• Content: Content Design + Production
• Technology: WEB APPLICATION & SITE DEVELOPMENT

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