reach. means presence at all the spaces popular with your brand supporters, strategically placing you there is what we do
As web sites and apps are accessed via desktop, phone or various other devices, brand experience is increasingly becoming equated with user experience that either is increased/decreased through positive/negative interactions with each digital representation of your brand. fluency means design to keep you firmly on the positive side of the equation by focusing on what matters most to users.
service goals:
Explore possibilities, identify a better approach
fluency in interactive design means:
DIGITAL IDENTITY DESIGN. While your brand's core identity may be well thought out, as interactive executions occur promotional identities often lack the same consideration. We work to make sure the logo or symbols that represent your digital branding effort connect with your target audience while staying true to your existing brand identity.
Deliverables: Site naming/domain acquisition, logo mark development, brand guidelines (for digital placements)
INFORMATION ARCHITECTURE. The best structures whether a product or building or web site are based on thought through schematics which take into account user AND brand/owner needs. Commonly referred to as "the design before the design". The goal of fluency information architecture work combines best practices, expressed goals and anticipated needs to guarantee the best site structure/layout makes it into the final product.
Deliverables: Defining requirements, Site map development, content labeling, user research (interviewing, card sorting, etc.), functional specification, and Wireframe development
INTERACTION DESIGN. Today, advertising centers on interaction. Identifying ways to maximize user flow to create positive interactive experiences within a web site or web application impacts the ability to create community and shapes overall brand experience. Having fluency means working to create high-quality interactions that create lasting value by being user intuitive and therefore worthy of repeat use.
Deliverables: Analysis, strategy development, internal operation analysis, community profiling---(within various blogs, podcasts, social network groups and forums), content scheduling, visibility assessment (where is your brand currently present), recommendations and tracking;
VISUAL DESIGN. Consisting of the design and production of user interface elements (typography, imagery, color, texture, icons, buttons, etc.) to make web sites, widgets or web apps attractive enough to elicit initial and repeated usage while delivering on overall brand and user goals. RICH MEDIA (FLASH-BASED) DESIGN. We believe the interactive microsites is quickly becoming the new 30 spot. We produce rich media experiences designed to communicate brand value through interaction. We work to digitally realize key brand attributes to give users something worth interacting with and spreading which amounts to real ROI beyond mere clickthrough. USABILITY & QA ANALYSIS. As web "sites" evolve into web "applications", what creates lasting connection is a pleasurable user experience, period. Taking time to assess if your web site or application actually serves audience needs by knowing who your users are and what they value ultimately shapes how you create that experience. Usability analysis is the first step to understanding where to look first.
Deliverables: Promotional concepting, Promotion concepting, Creative development, campaign reporting
Deliverables: Interactive ad unit design and production (Eyewonder, Doubleclick, Pointroll-ready), Microsite development, Flash motion design, Storyboarding, Database integration, Video ad unit development
Deliverables: Defining user requirements, user research, persona development, user surveying, questionnaire development and reporting, Competitor site analysis
08 fluency Capabilities Brochure
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